Hey there! Spent months and budget on content that’s just… not working?
I can fix that.
I’m Annika—Content Strategist & Copywriter. 👋
Every day, potential customers land on your site, scan your copy for 5 seconds, and leave because they don’t see themselves in the story you’re telling.
When that happens, all the money you put into ads, SEO, campaigns, and brand goes to waste.
That’s where I come in. I rescue your copy and build a content strategy that grows your brand, ranks in search, and drives real demand.
Here’s what I see happening a lot
Your agency delivered generic work that's completely off-brand. You hired them for a big content project. Three months later, your CMO is literally writing angry notes in red ink all over the pages.
Your product team writes copy that confuses customers. They spent weeks on detailed product pages. They're technically perfect, but people just stare blankly and ask "So... what does this actually do?"
Your website has become a complete chaotic mess. It's grown organically over the years and now you have 700 pages with no clear structure, duplicate blog posts everywhere, and nobody can find anything—not even the Google bots.
Your SEO agency delivers zero results despite monthly reports. You've been paying them for two years to grow your blog traffic. Every month they send you a report showing they published 2 articles. Every month your traffic stays exactly the same.
Here’s how I help
I don't just write copy. I rescue content strategies and give you a structured approach for creating engaging content, so your dream customers find you instead of your competitors.
✓ Fixing failed SEO content When your agency delivers keyword-stuffed posts that never stood a chance against what's already ranking, I research what people actually want to find.
✓ Simplifying technical copy When your technical team writes "leveraging our proprietary algorithm to optimize workflow efficiency" and customers ask "but what does it DO???", I translate it into plain English (and German too 😉).
✓ Organizing chaotic content When your content is a chaotic mess, I restructure it so people can find what they need AND search engines can actually rank it.
✓ Creating growth strategies When you're ready to grow, I create new content strategies for visibility that builds your brand.
My services
Content Strategy
I'll look at what you've got and figure out what's working and what could work better. Then we'll make a plan to get you the results you're after.
Copywriting
I write copy that makes people take action - whether it's for your website, emails, ads, or LinkedIN. I take technical speak and turn it into words that make your ideal customers nod along and think "yes, this is for me."
SEO Content Writing
I write content that shows up in Google AND gets people to actually buy from you. Because what's the point of traffic if it doesn't turn into customers?
Clients I’ve helped
Horizn Studios
Website copy, email copy, and SEO blog content for D2C luggage brand
Huel
Ad copy and campaign content for nutrition brand marketing campaigns
Airbnb
Localization for a major content marketing project and UX app copy
Enreach
B2B SaaS content strategy, SEO blogs, website copy, email and LinkedIn
Grover
B2C and B2B multi-channel copy for growth campaigns and CRM sequences
CCM Europe
B2B content strategy and blog posts that delivered strong organic growth
Zalando
Product description copywriting for e-commerce platform
MyToys
SEO content and copywriting for high-ranking category pages
Proof I’ve done it before
45.9% organic traffic growth
A B2B manufacturer had been paying an SEO agency with zero growth to show for it. I built a content strategy that added nearly 3,000 additional monthly visitors in one year.
Marketing ROI of 8:1
As part of a growth marketing team, we delivered 8€ for every 1€ spent. The demand generation manager was the real MVP - I supported with content that helped close the loop from leads to revenue.
Copy with zero angry red notes
A CMO was writing furious red annotations all over his agency's work. When I delivered my copy, he only had a few minor notes. His team was actually suspicious because he never liked anything!
Making unusable translations actually work
A major travel company's agency delivered translations that were completely unusable. I stepped in and turned them into content that actually spoke their customers' language.
Getting called to rescue after agency failure
A B2B SaaS company fired their expensive agency after a year of getting zero ROI. The CMO called me because she wanted to work directly with someone who actually gets stuff done.
Organizing 700 pages without tanking rankings
A coach had 700+ pages of chaotic content that needed restructuring for a site migration. I organized and consolidated everything while preserving their search rankings.
Scaling a blog to 70k monthly visitors
Working with an SEO strategist, we took a roofing company's blog from zero to 70,000 monthly pageviews in 2.5 years through consistent, strategic content.
Copy at growth team speed
A growth marketing manager needed someone who could write copy for everything - emails, ads, pop-ups, app copy, campaigns - and deliver it fast. I embedded with their team and kept all their channels flowing with copy that converted.
Let’s make your content one less thing to worry about
I’m especially good for:
Companies with complex products who struggle to explain what they do in a way that resonates
Marketing teams frustrated with content that isn't driving growth
CMOs tired of managing freelancers who need constant direction.
I work with CMOs, Online Marketing Managers, and Growth Marketing Managers who need someone to jump in when:
You need to scale content without adding headcount
Your team is great but missing advanced content strategy or copywriting skills
You have a major project like a website redesign or content audit that's too big for your current team
Your current agency or freelancer isn't delivering what you actually need
You get someone who becomes part of your team
You won't need to babysit me
Most freelancers take your brief, disappear into a content cave, and emerge weeks later with whatever they think you want.
I work differently.
I show up to your meetings. I interview your engineers and product people. I talk to your customers. I actually learn how your business works instead of making educated guesses.
I love collaborating with internal experts and other freelancers to create content that turns your website into your best salesperson. The best results happen when we work as a team.
You have enough on your plate without managing another freelancer who needs constant direction.
I come in, figure out what needs to be done, and just do it.
You'll get regular updates so you know things are moving, but you won't need to hold my hand through every step.
✓ Hand me your blog and I'll plan the content calendar, track performance, and manage writers while giving you monthly updates
✓ Give me your website redesign and I'll consolidate the content, work with your team, and deliver pages that make sense
✓ Put me on your product launch and I'll coordinate with your product team, interview the experts, and deliver all the copy you need
How we’d work together
I work on long-term engagements (3+ months minimum, 6+ months for SEO projects) at 1-3 days per week. Think of me as your fractional content strategist who becomes part of your marketing team.
Retainers start at €3.200 per month.
I work with B2B SaaS companies, B2C brands, and enterprises in German and English. Company size doesn't matter.
If you're tired of content that costs money but doesn't make money, let's talk!
Once you fill out this form, I’ll be in touch within 24 hours to invite you for a 15-minute *no-strings-attached* assessment call.
I’m excited to learn more about you and your goals!
